“If you keep on doing what you’ve always done, you’ll keep on getting what you’ve always got.”     W. L. Bateman

The Terrace Bar at McCormacks in Naas has achieved real success with their Pub renovation. They have totally rejuvenated their business and attracted a wider range of clientele from early 20’s to late 80’s! We talked alot at the early stages about what would attract women in terms of design but also in terms of product. McCormacks  decided to introduce a good range of quality wines, sparkling wines and good quality coffee and we designed the scheme with this in mind. The result has really paid off. Women decide where to go and the men follow. By providing a female friendly environment and drinks that women like, McCormacks have managed to attract new customers and maintain their existing customers.

However not to sit back and take it for granted the McCormacks new approach became so important that they decided to take further steps to keep their female customers. They noticed a trend towards cocktails and together we developed an outdoor cocktail/bottle bar scheme which fits neatly in the existing outdoor Beer Garden. The new cocktail bar has been welcomed and enjoyed by all. See for yourself…….