Marketing studies show us that all consumers are moved to act by the colours and shapes they find in the marketplace. Different consumer groups simply respond differently to specific colours and shapes and so can make or break your business. Louis Cheskin founder of the colour research institute wrote about the power of colours and […]

CREATE A MOOD Colour is the easiest and most effective way of instantly creating a mood for your pub. Try using warm, advancing colours in areas where you want people to feel welcomed. Decide the mood of the pub using a little colour theory. The value, lightness or darkness of the paint colours will make […]